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Lions will have new look under Adidas brand
Adidas will become UNA’s official brand for athletic footwear, apparel and accessories. The five-year contract will begin July 1. The Lions have worn Russell apparel for adidas running energy boost the past five years.Athletic director Mark Linder said UNA was pleased with Russell’s quality, but was looking for a more complete uniform option.

“Our Russell agreement comes to an end this summer and we had representatives from Nike and Adidas approach us,” Linder said. “We thought it was in our adidas ultra boost best interest to look at some the vendors which would be available and would be able to outfit our athletic department from head to toe. Russell was good with the cloth, but we didn’t have a contract for shoes or hats.

With the new contract, all 14 of UNA’s athletic teams will have new home and road uniforms next season.In the first year of the agreement with Adidas, UNA will be able to purchase uniforms on a buy-one, get-one-free program for adidas pure boost football, men’s and women’s basketball and softball. UNA also receives a $10,000 transitional signing bonus at retail value in Adidas promotional product allotment.

“Having the buy-one, get-one is a huge deal for football and it will allow us to get into Adidas right away,” Linder said. “It means we will only have to buy adidas terrex fast boots one set of football uniforms, which will run from $15,000 to $20,000.”Whatever additional product UNA purchases from Adidas will be at approximately 40 percent off retail price. Under the expiring deal with Russell, UNA received 50 percent off retail price.

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